A website project moves quickly when the business brings the right material at the start. Most delays come from missing text, images or access, not from design or development. Use this list to prepare before you talk to a web team.
Business goals
Decide what the website must do. Bring in enquiries? Show your work? Take orders? Support existing customers? One or two clear goals shape the pages, the calls to action and how success is measured.
Your audience
Describe who visits: their questions, their language, the device they use and what they need to decide. A page written for a first-time buyer reads differently from one written for a trade customer.
A first page list
Sketch the pages you expect: home, about, services or products, projects, contact, news, FAQ. You do not need the final structure, only a starting point to react to.
Company information
Gather your registered business name, a short company description, year established, address, opening hours you are sure about, and any licences or certifications you are happy to publish.
Service and product descriptions
For each service or product, write what it is, who it is for and what the customer should do next. Rough text is fine. A web team can help you shape it, but they cannot invent the facts about your business.
Images and project material
Collect your logo in its best quality, photos of your premises, products and team, and screenshots or photos of finished work. Only use images you own or have permission to publish. If a client project is confidential, get their approval before showing it.
Contact details
Decide which phone number, WhatsApp number and email address should appear, and who answers them. Make sure someone is responsible for replying to enquiries from the website.
Domain and hosting access
If you already have a domain or hosting, find out who registered it and where the login is. Registered in the name of a former employee or agency is a common problem. Ownership should be in your business name.
Content ownership and approvals
Name one person who approves text and images, and agree how feedback is collected. Consolidated feedback from one contact avoids contradictory changes.
Maintenance after launch
Decide who will update content, who handles security updates and backups, and what happens when something breaks. Ask your web team what the support period covers and what is charged separately.
When you are ready, our Website & E-commerce service starts with exactly these questions. You can also plan your website with us.
Want help applying this?
Tell us about your business and we will suggest the next practical step.